MTAR 2024 Insights
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INSIGHTS
Wholesale ordering was soft for the first 6 months of the year. There were fears of recession and some consumer lack of confidence in the market. We are seeing the second half of the year look stronger and with lowering of interest rates see less concern of the recession.
Product trends, we are seeing more adoption of heavier weight cotton tee shirts that previous years in lifestyle brands. 12/1 14/1 and 20/1 yarns giving weights of 165 to 220 in vintage 100% cotton tees with boxier cuts.
Strong demand continues for the 50/50 and 60/40 but seeing weight come up a bit to 150-155 GSM as an average.
Recent economic indicators point to a potential easing of inflation and the possibility of the Federal Reserve halting interest rate hikes. This has boosted consumer and business confidence.
Some reports from the retail sector show a slight uptick in sales in recent months, which could translate to increased wholesale orders in the near future.